Archive for the ‘Greeting Card Blog’ Category

Top 12 Signs You Need a Relationship Marketing System in Your Business

Thanks to all the Contributors from my online networks who helped me compile this list:

Here’s the top 12 signs you need a relationship marketing system in your business that does the work for you:

  1. Your customer has to tie a string around his finger to remember who you are.
  2. Your customers have never gotten a birthday card from you and quite frankly, you don’t even know when their birthday is.
  3. Sending handwritten notes to your customer list is an overwhelming task and you don’t have time.
  4. Standing in line at the post off is wasting time you could be spending with your clients and earning income.
  5. The number of holiday cards you receive is 5 times the number you send.
  6. You have experienced “Post Office Parking Rage” when trying to drop off letters.
  7. You spend more time at the physical therapists office curing writers cramp than in your own office.
  8. You’re still truly seeking THE most cost effective and powerful method to retain clients, and generate referrals that’s ever been invented.
  9. If your family got to go out for some holiday fun and you had to stay behind to finish writing Christmas cards to your clients.
  10. If you have your Virtual Assistant/secretary sign your name to the Christmas cards and don’t think your clients will notice.
  11. You pass a longtime client on the street and they don’t recognize who you are.
  12. Your stay in touch strategy consists of sending monthly bills to your clients.

CONTACT ME TODAY for a simple, effective, powerful and cost-efficient way to setup a relationship marketing system in your business today.

Make your clients remember you!

Please share this post with your business colleagues 😉

To Gift . . . or Not

gift

Today we have a special Guest Blogger: Ruth Martin of Maplewood VA to share with us her thoughts on business gift giving during this holiday season…

It’s in the air. Feel it? The holiday magic, the endless wish lists, growing paper mounds of Black Friday holiday sales ads, and the escalating anxiety of whether to business gift . . . or not. Who makes the cut when giving business gifts? Is there a clear cut way to decide?

If you have a marketing budget then the answer is ‘Yes!’ Gifts are part of your Advertising & Promotions. Typically 2% to 10% of your sales are allocated to marketing (this may vary business to business). From this figure, determine what percentage will be used towards gifts. And lastly, determine who will get the gifts and how often during the fiscal year. The key is to spend (and plan) wisely, always keeping your business goals in mind and tailoring your marketing where needed. Remember when that budget is gone, it’s gone regardless of whether it’s February, June, or December.

3 benefits of gifting:

  1. Builds stronger and more connected relationships.
  2. Makes you and your business memorable; especially when gifting is in line with the client’s personal interests and goals.
  3. Brings measureable results with solid returns in the way of continued business and referrals.

Purposefully planning and using your marketing budget takes the guesswork out of the ‘who’ and ‘when’ and provides a road map to follow for the year. Don’t use whatever funds may be leftover. Be strategic, but more importantly be sincere. That’s worth repeating – Be sincere.

We like to give (and get) gifts so ask yourself ‘Is this gifting moment beneficial to my business . . . strengthening the client relationship?’ ‘Is this moving me forward towards my future growth goals?’ If you answer, ‘No’ then give a second thought to why you feel the need to send a gift. Be clear in your thinking — business gifts verses personal gifts have very different motivations and end results.

Gifting is NOT:

  1. A bribe for business.
  2. Manipulative.
  3. An obligation.
  4. Done with any strings attached.

All gifts are not created equal. A rush can come when you find a great store bargain with a chance to buy in bulk but we’re not in grade school anymore. It’s not necessary for everyone to get the same thing dollar for dollar. It’s better to consider these points before slapping that debit card on the counter when the next bargain beckons or the salesperson smiles and shoves another ‘hot’ sale item in your direction.

  1. What is the total annual revenue generated from this client? In this case, size does matter. Clients bringing you a larger revenue stream annually should be appreciated with a gift in proportion.
  2. What’s the relationship with the client? Have you been working together long enough to get to know one another? Do you click?
  3. Is the client loyal to your business? When there is a specific need that matches your services let’s hope your business is a first thought.
  4. Does the client give you referrals? Happy clients are happy to spread the word about their good experiences. Earn those referrals with exceptional service and when gifting remember who sent you some added business.

I give gifts because it makes me feel good and it makes my clients feel good. Handwritten greeting cards with a heartfelt (not mushy) sentiment mailed throughout the year are one of my favorites. Ecards and eGift Cards are also in my top five choices but that doesn’t mean a client won’t come home to find a surprise box has been delivered. When it becomes an obligation it’s time for me to stop. Do you gift . . . or not? Tell me how you like to do things.


Want to learn more about how to find NEW client referrals by giving out greeting cards? Contact Tawnya today.


The Lost Art of Love Letter Writing

I’m really starting to feel overwhelmed with the information overload of the twitter-twattering about things I have never really paid much attention to before social networking came into my life!

HELP!

Digital communication, for example: text messaging, Skype, Twitter, blogging, forums and other forms of social networking are taking over my life!

loveletterAt least I still have fond memories of writing a long letter to my pen pal as a child.  I bet our kids don’t even know what the term penpal means?

I’ll never forget sitting at my desk in my bedroom as a teenager and writing for long hours about secrets and exciting things going on in my life to my penpal on the other end of the world. Knowing she would eventually read my letter and maybe even imagine what it was like to be living in shoes in Canada!  I know I felt this way every time I received a letter from her in Africa. I’ll never forget reading her long letters of living in a small African third world village and how odd her upbringing and environment were to me.  I’d imagine myself in her shoes all the time as we had the same things going on in our minds, just on opposite ends of the earth.  I’ll never forget her telling me about a local boy she had her eye on and her experience falling in love with him. It was like reading a Harlequin romance that wasn’t fiction!

Even thousand of miles apart with completely different ways of growing up, we still had the same thing in common as teenagers -> GUYS!

Speaking of guys, what ever happened to sitting down, relaxing and writing a  long heartfelt love letter to your soul mate to show your love?

Will  the new generation of children even remember the days long past when couples would court for months via the postal system? Waiting with every last waking breath to see the postmaster bring that weekly card or letter to your mailbox?  Knowing that you are finally going to be in touch again mentally with your loved one? That loved one who took time out of their day to focus on you while they wrote that piece of communication long lost in today’s digital age, a love letter.

Can you even imagine what a love letter is like now?

The new generation probably only sees it as a string of 140 character text messages grouped over the course of a twelve hour day filled with emoticons and poor written use of the English language.

No more are love letters hand made from beautifully dyed papers,  edges finely burnt with a match to give it that romantic touch, scented with a drop of your loved one’s fine perfume, encased in a foil trimmed envelope and sealed with a red lipstick kiss to lock their secrets away until it reaches their loved one’s hands.

SIGH!

Show your LOVE today because everyone still loves special attention every now and then.

When did you last write a letter to a loved one or that special friend?


Contact Tawnya today to learn how you can use her innovative online greeting card service to show you care.


52 Occasions to Send a Greeting Card & Leave Your Legacy

A girlfriend and I were having a deep talk the other day about the legacy we leave behind after we die.

I couldn’t decide if my legacy was my children that I’ve raised to be fine adults or the Virtual Assistant Association I’ve created to help VAs in their businesses.

Then it hit me, my legacy while on this earth that I wanted to leave behind was one of being known for reconnecting people with loved ones and old forgotten friends.

Be it a smile, a hug or just a greeting card for a special moment in their life. I wanted to find a way to allow people to reach out and touch one another like we used to do before the digital age.

I decided that the best way to connect and share was to send out greeting or note cards every week to someone to show that I care about them.

There is always a special occasion to celebrate in someone’s life and here are 52 special reasons to get you thinking:

What works for me …

I do my best to send out 5-10 cards every week to someone to show that I care. There is always a special occasion to celebrate in someone’s life and here are a few special reasons to get you thinking…

52 reasons to send a friend a greeting card:

  1. Anniversary
  2. Announcement
  3. Apology
  4. Awards
  5. Baby Gift
  6. Baptism/Christening
  7. Birth
  8. Birthday
  9. Bon Voyage
  10. Business
  11. Christmas
  12. Congratulations
  13. Coupons
  14. Easter
  15. Engagement
  16. Father’s Day
  17. Friendship
  18. Fundraiser
  19. Get Well
  20. Girls’ Night Out
  21. Good Luck
  22. Goodbye
  23. Graduation
  24. Grandparent Day
  25. Halloween
  26. House Warming
  27. Just Because
  28. Love
  29. Missing you
  30. Mother’s Day
  31. Motivation
  32. New Job
  33. New Neighbour
  34. New Pet
  35. New Year
  36. Nice to meet you
  37. Party Invite
  38. Performance
  39. Recognition
  40. Religious occasion
  41. Remember old friend
  42. Reminder
  43. Reunion
  44. Secretary Day
  45. Sports
  46. St Patrick’s Day
  47. Sympathy
  48. Thanksgiving
  49. Thinking of you
  50. Valentine’s Day
  51. Wedding
  52. Welcome

Don’t forget, send a card to show you care…you never know…it may just make that person’s day!


Contact Tawnya today to get a free trial of her innovative online greeting card service to show you care!


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